Corpus Naturals Brand Launch
Personal Care CPG
corpusnaturals.com ↗
Brand Strategy
Brand Development
Product and UX Strategy
Campaign & Digital Strategy
Creating a Want in a Need Category
Situation
We successfully launched Corpus, an entirely naturally derived deodorant brand, in a crowded market by positioning it within a wider sustainable luxury personal care space.
Approach
We created high-end branding, iconic packaging, and content centered around its elevated scent profiles – enticing people to try the deodorant while implicitly communicating efficacy.
Results
We brought the scents to life through an innovative digital experience that was equal parts beautiful and efficient with a 6.4% average conversion rate.
Our strategy received widespread press attention and catapulted Corpus into a cult brand that sold out within weeks of launch.
Agency: Wondersauce. Strategy by Clara Freeman. Creative Direction, Design & UX by Estee Kim. Account Management by Chris Spearpoint. Photography by Will Hughes and Shannon Mulcahy.