Leaf Shave Relaunch
Sustainable Personal Care
leafshave.com ↗
Brand Strategy & Platform
Content Strategy
Product & UX Strategy
Major Growth in a New Audience
SITUATION
After a remarkable first year, Leaf Shave approached Wondersauce for a transformative brand strategy to fuel their growth.
APPROACH
We unearthed a broader audience, the eco-cool, and extended the appeal beyond shave connoisseurs by situating the brand in the realm of luxurious, sustainable personal care, resonating with those who value tasteful, eco-conscious living.
We recognized the prevailing fear of safety razors within our new audience. To instill confidence we created informative, in-use content showcasing a wide range of uses across a diverse audience; celebrating the beauty of natural hair growth and showcasing the versatility of Leaf's product.
Our digital transformation included introducing kits to boost order values and a wealth of educational resources to dispel safety razor concerns, from blade changes to suitable shaving areas.
RESULTS
The outcome? Remarkable growth, with increased monthly users and average order values and a beautiful brand that was featured on Typewolf and Maxi Best Of.
Agency: Wondersauce. Copy by Brooke Wilson. Creative Direction by Gerald Hastings. Design & UX by Gerald Hastings and Layla Gulergun. Photography by Will Hughes and Shannon Mulcahy.